Marketing Manager
My client, a global leader in the SAAS market is seeking a Marketing Manager with strong knowledge of the renewable energy markets to join their technology venture.
As Marketing Manager working Remotely within the UK, you would lead the planning for all marketing activity on campaigns and help develop the Marketing & Sales strategies for the company in line with the company objectives. Salary: £50,000 + Benefits Location: London/ UK Remote
Duties include: ● Managing all marketing activities, events, and campaigns for the company ● Design an integrated and aligned marketing strategy with Product and Sales. ● Awareness campaigns (brand, product) ● Hands on approach with omnichannel experience across multiple channels Maintain and update Website content (copy, media, structure in relation to Products and Sales) ● Campaign activities from content creation to delivery across multiple digital channels including our email marketing tools ● Create social media content in line with a social media strategy with a focus on brand awareness and lead generation with Renewables ● Creating new marketing collateral e.g., product sheets, fact sheets, infographics, etc, for sales teams as and when required ● Formulating and managing Company marketing budget ● Developing the marketing strategy for the company in line with the company objectives ● Creation and publication of all marketing material in line with integrated marketing plans and metrics framework ● Managing and implementing promotional campaigns ● Designing social media strategies ● Generate leads with full life cycle to increase from top of funnel to fast track to bottom ● Manage and improve lead generation campaigns, measuring results with sales ● Understand Solutions and design, build and run Solution awareness campaigns ● Copywriting across Sales, Marketing, Advertising and Product ● Working independently/self-governing delivery ● You will be responsible for ensuring the demarcation of marketing responsibilities and dependencies are identified at the outset and planned from both quarterly and annual timelines ● Research and analysis of market requirements in relation to Product and Sales ● Overall responsibility for brand management and corporate identity. ● Analysing potential strategic partner relationships for company ● Conduct research with existing clients
Requirements of the role: ● Bachelor’s degree in Marketing or other ● 6 – 10 years’ experience ● Knowledge & Experience of Renewable Energy Market ● Experience in marketing B2B technology products or services. ● Digital marketing ● Design skills ● Self-starter ● Omnichannel experience ● Social media experience |
Job Features
Job Category | Energy, Renewables |